Postcard marketing has become a popular advertising means. One reason is the low cost. It is much cheaper to send out postcards to promote a product than it is to purchase advertising time on the radio or television or pay for print space in the newspaper or a magazine. You also aren’t paying for the content you place on your postcards by the letter.
In order to make your marketing campaign effective you must design your postcards in a way that will grab the attention of those who receive it. The first aspect that should be carefully considered is the message you wish to convey. You want to make it as compelling as possible. Due to the lack of space on the small postcard, you will only be able to include a few lines, so be concise. Use buzz words that will urge them to take a specific action such as going to your website or purchase a particular product. Once you have composed your message, read it several times to yourself. Consider your possible reaction if you received it and make any changes you feel will help make it better. Try it out on others you know. The message can make all the difference.
The second aspect you should consider is the design of your postcard. People receive many postcards in their mail everyday and you want yours to stand out from all the rest. Choose a design that coincides with the type of business you run. Make sure it is eye-catching and appealing. These two aspects are equally important. The design is what your potential customers will see first, but the message is what will make or break their decision to take the specific action.
Follow up with your customers. This is an essential part of promoting any product. Feel free to send follow up post cards to those who have visited your site. On them, ask for feedback. You may already have this feature on your website, but not everyone will feel comfortable using it. Providing this option through a follow up mailing will serve two purposes. One, it will allow people to answer questions or make suggestions. Two, it will also serve as yet one more reminder of who you are. Chances are if they lost the first postcard, they will hang on to the second if they plan to visit your website again. Use their feedback to maintain current customers and gain new ones.
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